Clif is an extraordinary company guided by its values and aspirations. They strive to create a healthy and sustainable food system so that they can do more good while caring about the people, places and communities they touch.

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CHALLENGE

Create a short, sharp video that captures the efforts of Clif’s program “In Good Company” to build a community garden in the Bronx.

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APPROACH

Music, cinematic techniques, time-lapse and a “chorus” of voices, interwoven to chronologically reveal the creation of a sustainable community garden while introducing the challenges of “food deserts” common to urban environments. 

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RESULT

A compelling, engaging story that is both emotional and universal, inspiring others to contribute their time and resources towards food-related causes.