CLIF

Clif is an extraordinary company guided by its values and aspirations. They strive to create a healthy and sustainable food system so that they can do more good while caring about the people, places and communities they touch.

CHALLENGE

Create a short, sharp video that captures the efforts of Clif’s program “In Good Company” to build a community garden in the Bronx.

APPROACH

Music, cinematic techniques, time-lapse and a “chorus” of voices, interwoven to chronologically reveal the creation of a sustainable community garden while introducing the challenges of “food deserts” common to urban environments. 

RESULT

A compelling, engaging story that is both emotional and universal, inspiring others to contribute their time and resources towards food-related causes.

Clif is an extraordinary company guided by it's values and aspirations. Like striving to create a healthy and sustainable food system. Ensuring their brands and business are healthy so that they can do more good. And caring about the people, places and communities they touch.

Videos

Client

Clif Bar & Company

Network

Agency

SERVICES

Production, Post-Production Development, Strategy

EPISODES

RUNNING TIME

DIRECTOR

Aaron Lubarsky

EDITOR

Aaron Lubarsky

EXECUTIVE PRODUCER

Aaron Lubarsky

PRODUCER

FOUNDER

Gary Erickson Kit Crawford

Camera

SENIOR MANAGER

Val Bisharat

CAMPAIGN DIRECTOR

CORPORATE AFFAIRS

Keely Wachs

SVP COMMUNITY

Thao Pham

PR MANAGER

HEAD OF MARKETING

PRODUCTION COMPANY

Flicker Flacker Films

Category

Corporate