GERBER

CHALLENGE

For the first time in decades, Gerber changed its packaging and logo design.  How do you tell that story?

APPROACH

Music, classical interviews, high-end animations, all working together with the voices of those who care most about Gerber's success.

RESULT

Two original, short videos for multiple use across marketing, internal, conferences and web.

Gerber is a leader in early childhood nutrition for more than 90 years. They also have one of the most iconic brand images, the Gerber baby. It was time to give their logo and packaging a refresh.

Videos

Client

Nestlé

Network

Agency

Hornall Anderson

SERVICES

Development Production, Post-Production

EPISODES

RUNNING TIME

DIRECTOR

EDITOR

EXECUTIVE PRODUCER

Aaron Lubarsky

PRODUCER

FOUNDER

Camera

SENIOR MANAGER

CAMPAIGN DIRECTOR

CORPORATE AFFAIRS

SVP COMMUNITY

PR MANAGER

HEAD OF MARKETING

PRODUCTION COMPANY

Flicker Flacker Films

Category

Corporate Branding & Identity