CHALLENGE
For the first time in decades, Gerber changed its packaging and logo design. How do you tell that story?
APPROACH
Music, classical interviews, high-end animations, all working together with the voices of those who care most about Gerber's success.
RESULT
Two original, short videos for multiple use across marketing, internal, conferences and web.
Gerber is a leader in early childhood nutrition for more than 90 years. They also have one of the most iconic brand images, the Gerber baby. It was time to give their logo and packaging a refresh.
Nestlé
Hornall Anderson
Development Production, Post-Production
Aaron Lubarsky
Flicker Flacker Films
Corporate Branding & Identity